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Lexus is the luxury vehicle division of Japanese automaker Toyota Motor Corporation and was first introduced in the USA in 1989. Lexus vehicles have ranked as the highest-selling maker of luxury cars and are sold in 68 countries and territories worldwide as of 2006 and the Lexus slogan is "The Pursuit of Perfection". The Japanese first luxury car marque in 2005 was introduced in its home market. Lexus vehicles have been consistently produced in Japan and solely responsible for the division's vehicles to operate its own design, engineering, and manufacturing centers.

As measured by independent surveys since 1989, Lexus has developed a reputation for vehicle reliability, customer service and the Lexus marque can't be beat. Based on its Vehicle Dependability Survey of over 53,000 vehicle owners most recently in 2008, J.D. Power and Associates, the consumer ratings firm has named Lexus the most reliable brand in the U.S. fourteen times. The Annual Car Reliability Surveys of over one million vehicles across the U.S. has named Lexus among the top five most reliable brands which have distinguished it time and emphasize quality, dependability, and comfort.