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Acura mainly competes with Lexus, Infiniti and Cadillac amid others as a certified brand of Japanese automaker Honda Motor Company. Since March 1986, Acura used in the US, Canada and Hong Kong.

From 2004, the brand was introduced in Mexico and to the Chinese market in 2006 to market Honda's performance automobiles and performance vehicles. The Acura brand was also be introduced in Russia at the end of 2008. Prior to Acura, Japan automobiles export were primarily economical in design as mostly targeted at low-cost consumers. From 2008, Honda plans to introduce Acura in the Japanese domestic market and is credited with being the first to tap with Acura brand for luxury Japanese cars outside the Japan.